Most freelancers undercharge because they divide their income goal by 40 hours × 52 weeks. RateWise includes taxes, expenses, time off and the hours you can't bill, then gives you a rate that actually pays your bills.
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Add your income goal, taxes, business expenses and a profit buffer to get the revenue you need. Then divide by the hours you can actually bill: working weeks × weekly hours × billable share. Most freelancers bill only 50–70% of the hours they work.
Sales, admin, invoicing, learning and emails take up a lot of time. 60–70% is realistic for established freelancers. 40–50% is common in your first year.
Use your hourly rate as the floor, then quote per project with a scope buffer. Fixed prices reward you for getting faster, and clients like knowing the cost up front.